Stephen Hare: Summer BlockBuster How It Was Made (Marketing)

Glossary

Production - a concept of a film is developed from idea, to script, to filming to editing

Marketing - publicity for the film in all countries of release to create interest/hype in the lead to theatrical release

Distribution - supplying the product/film to cinemas in hardware/software

Exhibition - the showing of the film to audiences

High Production Values - high production affords; e.g. special effetcs, actors, script, location

Blockbuster - A high budget production, aimed at mass markets and relies on merchandising

Above The Line Costs - costs after the shoot

Before The Line Costs - costs before shooting the film

Subsidiary - a company owned by a larger corperation (parent company)

Media Conglomerate - a media company that owns a mass number of companies in various mass media

Stephen Hare

Thursday 6 October 2011

Summer BlockBuster How It Was Made (Marketing)

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