This is Doug Bihlmaier, when first being presented images of him I assumed this man was a Tramp/Homelesss person because of cultural codes. In fact he is a very rich man and is one of the top voted fashionable people in New York whilst working with Ralph Lauren. Because of Cultural Codes we believe he is a homeless person because of his appearance. The stereotype of having holes in your trousers, old shoes, a winter hat and tight brown/black jackets gives us the impression of what this person is. Also because we are told what is acceptable and what is fashionable (by the media) I found it hard to understand how this "outfit" was seen as fashionable by the top clothing ranges because of the stereotype, and its because of cultural codes that we create an immediate impression about a person because of there clothing.
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